Key Takeaways:
DAZN has selected Polymarket as its Exclusive Prediction Market Partner, embedding decentralized market data into live sports streams.
Viewers will see real-time “win probabilities” for events like Boxing and Champions League, with future plans for direct in-app trading.
The deal distinguishes itself from traditional betting by offering peer-to-peer contracts with no house edge, leveraging Polymarket’s CFTC-compliant status.
DAZN, the world’s leading sports streaming platform, has announced a groundbreaking partnership with Polymarket, naming the decentralized platform its “Exclusive Prediction Market Partner.” The multi-year deal represents a significant convergence of mainstream sports broadcasting and blockchain-based information markets, aimed at transforming passive viewership into an interactive, data-driven experience for DAZN’s 200 million+ registered users.
Bringing “Crowd Wisdom” to Live Sports
Under the terms of the immediate integration, DAZN will begin embedding Polymarket’s real-time data overlays directly into its live broadcasts. Starting with high-profile events in the US, such as the upcoming Jake Paul vs. Joshua fight, viewers will see dynamic “win probabilities” on-screen alongside traditional stats.
Unlike standard betting odds which are set by bookmakers to ensure a house profit (the “vig”), Polymarket’s data reflects the aggregated “wisdom of the crowd” – market-determined probabilities derived from millions of dollars in peer-to-peer trading volume. This provides a purer, more responsive metric of momentum shifts during a match, giving fans a transparent view of how the market sentiment changes with every punch thrown or goal scored.
DAZN selected Polymarket as its Exclusive Prediction Market Partner
A Roadmap to In-App Trading
While the initial phase focuses on data visualization, the partnership outlines an ambitious roadmap to integrate prediction trading functionality directly within the DAZN app. This feature, currently pending final regulatory rollout following Polymarket’s landmark CFTC approval in November 2025, would allow users to buy and sell “outcome shares” instantly without leaving the stream.
This offering is designed to complement, rather than cannibalize, the existing DAZN Bet sportsbook. By positioning Polymarket as an “information exchange” rather than a gambling house, DAZN creates a distinct engagement layer. Users can trade in and out of positions to hedge risks or capitalize on market inefficiencies, creating a financialized “second screen” experience that operates 24/7.
Executive Vision
Shayne Coplan, CEO of Polymarket, emphasized the natural synergy between sports discourse and market dynamics. “Every major sporting event is essentially a global conversation about the outcome,” Coplan stated. “By partnering with DAZN, we are turning that conversation into actionable, real-time probabilities, embedded right where the action is happening.”
Shay Segev, CEO of DAZN Group, described the move as an evolution of the platform’s interactive strategy. “We are constantly looking for ways to bring fans closer to the sport,” Segev noted. “Prediction trading is the perfect immersive addition to our ecosystem, sitting alongside FanZone and DAZN Bet to offer a comprehensive, interactive entertainment package.”
Mainstream Validation for Prediction Markets
This partnership marks a definitive mainstream milestone for Polymarket. Having already secured data partnerships with The Wall Street Journal and TKO Group (parent company of UFC), the integration with DAZN cements its status as the “Oracle” of the sports world.
The deal also navigates the complex regulatory landscape of 2026. With Polymarket operating as a CFTC-regulated entity in the US, DAZN can offer these features compliantly, distinguishing itself from offshore betting sites. As sports rights become increasingly expensive, DAZN is betting that the “gamification” of viewership through high-frequency prediction trading will drive the engagement and retention needed to justify the costs
Read Next: Lute Integrates Polymarket, Merging Social Trading with Real-World Predictions