Google Cloud has introduced new advancements and it is aimed for its partners. It is offering lucrative incentives as well as specialized training in AI solutions. The company unveiled its plans at the Google Cloud Next 2024 event in Las Vegas to support partners in leveraging its AI platform for customer transformations.

Google Cloud’s Corporate Vice President of Global Ecosystem and Channels, Kevin Ichhpurani, highlighted the opportunities offered to partners to capitalize on the AI platform. Google Cloud has significantly enhanced its incentives and channel programs for system integrators as well as software vendors. Rewards for driving workload adoption and accelerating product adoption meanwhile have also been doubled.

Google has come up with a new Generative AI Services Specialization to recognize technical proficiency of partners in Google Cloud GenAI offerings. This specialization offers early access to Google-led projects, additional funding for assessment work and increased access to resources as well as marketing funds.

Google also announced Generative AI Delivery Excellence and Technical Bootcamps to equip partners with the necessary tools as well as expertise in artificial intelligence. More to this, enhancements to the Delivery Readiness Portal aim to simplify access to crucial resources for partners to ensure high-quality delivery for customers.

Jason Geis, CEO of Google partner CloudWerx, expressed optimism about the AI channel incentives. He foresees increased profitability in 2024. CloudWerx has observed growing interest and customer wins across various industries. It is due to demand for AI solutions.

Geis emphasized Google’s technology leadership in the industry and its potential to reinvent businesses across different sectors. He highlighted AI as a key component driving CloudWerx’s business growth, enabling them to penetrate new accounts and expand Google’s cloud platform offerings.