Sometimes life takes a completely different turn and the same happened with Bhavesh Chaudhary, who is now known for his homemade A2 bilona ghee.

The 26-year-old had no direction initially in life when his friends were getting government jobs. But he is the same person who has now built a multi-crore brand called Kasutam, which sells homemade A2 bilona ghee.

Bhavesh grew up in Haryana. He faced doubts and criticism from his family as they expected him to join the defence forces or try to get a government job. His father worked in the Border Security Force.

However, he wanted to start his own business. He failed to crack government exams and also dropped out of college. His family members taunted him. They used to say that he would end up in farming or labor jobs. Even with such disappointments and criticisms, he was determined to find his own path and build up his career in his own way.

Bhavesh read about startups in 2019 and during those days had watched motivational videos online. Being confident in his dedication to do something in life, he decided to start a ghee brand. He earlier had an experience of selling pure ghee to his hostel friends while they were preparing for the Army exams. He took the help of his mother to start making A2 cow ghee. Initially he struggled with marketing and getting orders, but soon learned to started advertising on WhatsApp and YouTube.

He earned ₹1,125 from his first order. He later built his own YouTube channel to attract more customers. Today, his Kasutam brand sells ₹8 crore worth of ghee annually. His journey shows determination can help turn a dream into a successful business.