The artificial intelligence (AI) segment is gradually getting more players and lately Apple Inc. is learned to be taking a significant step into it. It is gearing up to introduce a version of its own and may launch the tool later this year.

Apple will be utilizing its own in-house processors hosted in data centers and it is believed to enhance the AI capabilities of its devices. It has plans to deploy high-end chips in cloud-computing servers which are dedicated to process advanced AI tasks.

It is a strategic move by the iDevice giant and is part of its broader push into generative AI segment. It will help to catch up with competitors. It is believed the new AI could be unveiled at the Worldwide Developers Conference event on June 10.

The first AI server chips will be based on the M2 Ultra, which was launched last year with the Mac Pro and Mac Studio computers. Further advancements are expected with the upcoming M4 chip.

The announcement left a positive impact in the stock market. Apple’s stock briefly surged during New York trading.

Apple is set to release its iOS 18 update this fall and learned to be incorporating the cloud-based AI features. It will surely be a notable shift in its approach. Apple has a good history of prioritizing on-device processing for security as well as privacy reasons. The implementation of cloud-based AI tasks is designed to enhance device capabilities. Apple utilizes its Secure Enclave technology to safeguard user data within its processors.

Even though Apple initially has plans of using its own data centers for the cloud features, it might take the help of external facilities gradually.