Bengaluru-based AI startup Unscript is outshining giants like Google and OpenAI. It has come up with a rapid video creation technology that can transform a single photo into a lifelike video. The creation is innovative and just takes two minutes. The video motion includes head and eye movements as well as detailed facial expressions, voice modulations and body language. No manual shooting is required.

Unscript was co-founded by Ritwika Chowdhury and Apurv Jain in 2021. Its technology is perfect for brands, marketing agencies and virtual influencers. It is also a cost-effective solution for the companies.

The startup has so far attracted more than 50 top companies to its client roster. Some of the notable are HealthifyMe, Amazin Graze, Floworks, RadioCity, HUL and Bombay Shaving Company.

Ritwika Chowdhury said that their video output is better than that of Google Vlogger, Microsoft’s VASA-1 and Alibaba’s EMO. However, Pika and OpenAI’s SORA generate abstract videos. The bold statement highlights confidence in the ability to outperform established tech giants.

The impact of Unscript’s technology is evident. One of its clients named HealthifyMe has witnessed a 2.8x increase in meeting attendance and it was due to personalized video messages. Similarly, Floworks experienced a 4x boost in meeting conversions and Amazin Graze reduced cart abandonment rates to 20%. The impressive results demonstrate how the engaging video content integrates with the systems of clients and simultaneously enhance their marketing as well as customer management efforts.

The commitment of Unscript to innovation goes hand-in-hand with a focus on ethical AI use in marketing. The startup mainly prioritizes on client confidentiality and ensures a responsible approach to AI technology.

As of now, Unscript has secured more than $1.25 million in funding. It is currently is well-positioned and believed to continue developing its platform as well as expanding its market reach.