The decision of Jaguar Land Rover (JLR) decision to launch an Open Innovation Hub in Bengaluru highlights a shift in the way automotive giant is preparing for the future. The world is currently transitioning to electric, connected and autonomous vehicles. The focus of JLR on collaborating with startups in India’s tech ecosystem is a smart as well as forward-thinking move.

The deep tech areas are the very tools which are sure to shape the future of mobility. JLR is positioning itself to compete and potentially lead in the areas by tapping into India’s deep-rooted expertise.

Lalitha Indrakanti, CEO of JLR Technology & Business Services India (TBSI), said that quality and innovation are core elements of their business. Their move to embrace innovation through a dedicated hub is a strategic alignment with the latest trends and it is a necessity.

The Bengaluru hub also reflects a growing recognition that the future of automotive engineering is more than just building better cars. It is about creating a sustainable ecosystem too. JLR is committing to a future where sustainability is an afterthought and also a primary driver of innovation.

The move also is a gesture towards a shift in the approach of JLR towards problem-solving. The company is looking outward and actively engaging with startups, governments, academia and industry leaders to develop breakthrough solutions. The collaborative approach is a step to the understanding that the best ideas often come from the most unexpected places.

The launch of the Open Innovation Hub in India is a business strategy and also a statement of intent of the company for the future. JLR is to lead, innovate and redefine the automotive experience in an increasingly tech-driven world.