India’s sports startup ecosystem is evolving and the renewed commitment of government through increased funding is being seen as a catalyst to reach new heights. Finance Minister Nirmala Sitharaman lately allocated INR 3,442.32 crore to the Ministry of Youth Affairs and Sports and INR 900 crore of it is reserved for the Khelo India initiative.
The Indian sports industry is dynamic equipped with leagues like the IPL and Pro Kabaddi but technology-driven innovation is still in its early stages. Sports tech in India attracted just $139 million across 29 deals between 2014 and 2022.
It is interesting to know that sports startups are attracting interest from VCs and also from icons within the industry. The recent venture of cricket star Shikhar Dhawan into a sports tech fund and IIT Madras’s Sports Tech Start-Up Conclave are gestures. Centre Court Capital’s INR 350 crore fund dedicated to sports tech highlights the growing momentum and confidence in the space.
2015 established FITPASS provides access to a wide network of gyms and fitness centers. It is combined with AI-driven wellness coaching. Rainmatter backed Game Theory utilizes smart courts equipped with computer vision technology to provide personalized player insights.
Startups like Hudle and KheloMore are working to democratize access to sports by simplifying venue booking and providing accessible coaching. Their impact on the local level is significant as the services enable anyone to engage in organized sports activities without logistical hurdles.
More comprehensive support and funding are needed to bring sports innovation to smaller cities and towns. The sports tech ecosystem could transform India’s relationship with sports by strengthening grassroots involvement and aligning with initiatives like Khelo India.
The sports tech market is India is forecasted to reach $3.5 billion by 2027. India may soon become a formidable player in the global sports tech arena. It can create a new generation of digitally empowered athletes and sports enthusiasts alike.