Advertising on a limited budget can be challenging for startups. However, there are some effective ways to market brand without overspending. Social media is a great starting point of course and platforms like Facebook allow to create free accounts as well as share posts without cost. You can design eye-catching and professional content to capture your audience’s attention with tools like Canva. Organic social media campaigns can generate word-of-mouth buzz as users engage with and share your content.

Self-service advertising platforms are another valuable resource for startups. The tools let businesses create and manage ads without hiring expensive agencies. One good example is AudioGO and it enables businesses to run ads on podcasts, streaming music as well as radio with features like hyper-local targeting.

Influencer marketing also presents an affordable way to reach a targeted audience. Collaborating with nano- or micro-influencers can provide access to their loyal followers and of course at a modest cost or with exchange of some free products.

Search engine optimization (SEO) is still one of the most effective low-cost advertising strategies on the web. Creating optimized content for your website increases visibility and drives organic traffic. Tools like Surfer SEO or MarketMuse can help in refining content to meet current search engine standards. You can also work with freelancers to create engaging as well as optimized articles without exceeding your budget.

Content marketing ties all these strategies together. Shareable materials like blogs, videos and eBooks position your brand as an industry authority. Valuable content draws in potential customers and also encourages them to share it. Startups can effectively promote their brand while keeping advertising expenses under control.