Brief Introduction About the Founders and Their Motivation Toward the Logistics Industry

Co-founders of Orangestar Logistics Pvt. Ltd., Sarita Sharma and Lokesh Kanwar, were colleagues at TNT and shared a vision of transforming the logistics industry. Their primary motivation for establishing Orangestar was to simplify supply chain processes by offering end-to-end logistics solutions that integrate multiple services under one umbrella. With extensive experience in international logistics and sales,

Lokesh Kanwar honed his skills working with major clients in the automobile and industrial sectors during his tenure at TNT India. His strategic insight and deep industry knowledge have positioned Orangestar as a trusted partner known for delivering reliable and innovative logistics solutions. Lokesh’s global network, coupled with expertise in freight forwarding, customs clearance, and international courier operations, has helped businesses expand seamlessly across borders.

Sarita Sharma co-founded Orangestar after a decade in the logistics industry, driven by her vision of optimizing supply chain operations for businesses of all sizes. Her meticulous attention to detail in managing shipments—regardless of size—has ensured operational excellence and service reliability, setting Orangestar apart in a competitive industry.During their time at TNT India,

Sarita and Lokesh shared core values of trust, precision, and commitment, which became the foundation of Orangestar Logistics. Recognizing the fragmented nature of the logistics industry—where many providers focus on isolated services such as freight forwarding or last-mile delivery—they set out to offer a comprehensive, integrated logistics solution.

Their vision was to provide customers with a seamless experience, covering everything from customs clearance and HS code guidance to last-mile delivery.

Originally founded in 2012 as a partnership, Orangestar transformed into a private limited company in 2015. Over the years, it has expanded into a global logistics provider with a vast network of international agents, ensuring efficiency and reliability for businesses operating across India, the USA, and Europe. How is AI Integrated into Orangestar’s Logistics Solutions to Improve Operational Efficiency and Transparency?

Orangestar integrates AI, IoT, and blockchain into its logistics solutions to enhance efficiency, transparency, and reliability.

Real-time Shipment Tracking: IoT devices track shipments live, providing real-time updates on their location and status. This technology is particularly beneficial in industries requiring high precision, such as automobile and industrial logistics.

AI-Driven Predictive Analytics: AI helps optimize route planning, demand forecasting, and inventory management, reducing delays and minimizing costs.

Blockchain for Transparency & Security: Blockchain technology secures transactions and streamlines documentation, ensuring tamper-proof records of all logistics operations. This reduces fraud, enhances efficiency, and speeds up customs clearance.

While Orangestar handles a diverse range of industries, pharmaceutical logistics is not a core focus. Technical handling of pharmaceutical shipments is outsourced to specialized partners, ensuring compliance with industry standards. By leveraging these technologies, Orangestar reduces costs, increases efficiency, and delivers a seamless, transparent supply chain experience for its clients. What Challenges Did Orangestar Face in Its Digital Transformation Journey, and How Did You Overcome Them?

One of the biggest challenges in Orangestar’s digital transformation journey was upskilling the existing workforce and recruiting skilled professionals who could adapt to AI-driven and data-driven logistics operations.

To overcome this:

Extensive employee training programs were introduced to help staff understand and implement new technologies. Collaboration with technology partners enabled smoother integration of AI, IoT, and blockchain-based solutions.

Investments in automation and digital infrastructure helped streamline workflows, improve efficiency, and reduce manual intervention. By addressing these challenges, Orangestar successfully transitioned into a technology-driven logistics company, improving speed, accuracy, and customer satisfaction. What Will Be the Most Transformative Trends in the Indian Logistics Industry Over the Next Five Years?

The Indian logistics industry is poised for a major transformation, driven by digitalization, sustainability, and automation.

Digitalization & AI Integration: AI-driven predictive analytics will improve demand forecasting, inventory management, and route optimization.IoT-enabled real-time tracking will enhance visibility in supply chain operations.

Blockchain for Secure & Transparent Transactions: Blockchain will revolutionize customs clearance, payment processing, and documentation, making logistics more transparent and fraud-proof.

Sustainable Logistics & Green Supply Chains: Increased use of electric vehicles (EVs) for last-mile delivery. Growth of eco-friendly warehousing with energy-efficient infrastructure and recyclable packaging materials.

Automation & Autonomous Deliveries: Use of autonomous vehicles and drones for last-mile deliveries. AI-powered robotic automation in warehouses to increase efficiency.

Expanding Logistics into Tier 2 & Tier 3 Cities: Rapid e-commerce growth in smaller cities will require faster, smarter, and tech-enabled logistics solutions. These trends will reshape the logistics landscape, making it more efficient, cost-effective, and customer-centric. What Skills Should Logistics Professionals Focus on to Stay Ahead in This Rapidly Evolving Industry?

To remain competitive in a tech-driven logistics industry, professionals need to focus on:Technology Proficiency: Understanding AI, IoT, and blockchain in logistics. Familiarity with Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and Enterprise Resource Planning (ERP) software.

Data Analytics & Decision-Making: Mastering tools like Excel, Tableau, and Power BI for real-time decision-making. Using predictive analytics to optimize operations.

Adaptability & Continuous Learning: Staying updated on emerging trends like automation and sustainable logistics. Developing problem-solving and strategic thinking skills to navigate industry challenges.

Sustainability & Green Logistics: Understanding eco-friendly supply chain practices.Adapting to regulatory changes in carbon footprint reduction. Logistics professionals who embrace technology, data-driven decision-making, and sustainable practices will be well-positioned for future success. How Do Trade Wars and Geopolitical Tensions Impact Your Business Operations and Decision-Making?

Geopolitical tensions and trade wars directly impact Orangestar’s logistics strategy by

Altering Trade Agreements & Tariffs: Changes in tariffs and import/export regulations increase costs and require route adjustments. Businesses must find alternative logistics routes to mitigate cost escalations.

Impact on Global Supply Chains: Disruptions in international trade affect transit times and inventory levels.Orangestar diversifies its supplier base to reduce dependency on any single region.

Strategic Risk Management: The company closely monitors political and economic developments to adapt its logistics framework proactively.Flexibility in supply chain operations helps mitigate the risks posed by geopolitical uncertainties.

By staying agile, leveraging technology, and diversifying logistics networks, Orangestar ensures business continuity and operational efficiency even during global trade disruptions. Orangestar Logistics continues to lead with innovation, technology, and strategic vision, helping businesses navigate the complexities of modern supply chains. With a strong foundation built on expertise, transparency, and adaptability, the company is well-positioned to shape the future of logistics in India and beyond.