We are living in a fast-moving digital world and blockchain startups are facing stiff competition. They are working on complex technology that is changing the way various industries including finance, supply chain and healthcare operate. Meanwhile, many new companies are emerging every day in the segment. It is suggested that blockchain startups need to find smart ways to get noticed by their potential customers. One powerful method to achieve the target is Search Engine Marketing (SEM). It is basically a paid advertising strategy to help the companies to appear at the top of search engine results. SEM can bring huge returns on investment (ROI) for blockchain startups if used correctly.
Let us explore here the way blockchain startups can leverage SEM to boost their online presence and maximize their marketing budget.
What is SEM
Search Engine Marketing (SEM) involves paying for such advertisements which appear when users search for certain keywords on search engines. Organic SEO takes time and effort to rank higher naturally. SEM on the other hand gives startups immediate visibility by placing ads at the very top of search results.
Many potential clients or investors may not fully understand blockchain technology yet. Showing the ad of startup right when someone searches for a blockchain solution means reaching users actively. It may lead to faster customer acquisition and better brand awareness.
Understanding Audience, Choosing Keywords
An important aspect of getting success in SEM is targeting the right audience. Blockchain is a broad term and not everyone searching “blockchain” might be interested in the specific solution of a startup. This means that startups need to narrow down keyword choices and mainly focus on what the potential customers are searching for.
If a startup offers blockchain solutions for supply chain tracking, it is suggested to use keywords like “blockchain supply chain management” or “traceable supply chain solutions.” A startup focused on blockchain-based identity verification should target “blockchain identity verification” or “secure digital ID.”
The ads are to appear for users who are more likely to be interested in the offered services. This improves the chances of converting clicks into customers.
Realistic Budget, Monitoring Spending
Blockchain startups often operate with tight budgets and especially during their initial years. One big advantage of SEM platforms is that one can have control on how much to spend. You can set daily or monthly budgets and simultaneously ensure that you don’t overspend.
Smart startups usually start with smaller budgets to test which keywords and ads perform the best for them. They try to shift more budget to the high-performing ads. It is a data-driven approach and means that one invests only where the most returns are visioned and avoid wasted money.
SEM platforms also provide detailed analytics of clicks, impressions and conversions. It lets to see exactly what they are paying for and accordingly adjust the campaign.
Writing Clear, Compelling Ads
The ads need to attract clicks even if it appears at the top. The ad copy should be simple, clear as well as it should speak directly to the problem that blockchain startup solves.
It is suggested not to use heavy technical jargon and mainly to focus on benefits like an ad may say:
“Secure Your Supply Chain with Blockchain – Transparent, Fast, Reliable.”
Strong call-to-action phrases like “Get Started Today” or “Learn More” encourage users to click the ads and visit the related website.
Retargeting to Boost Conversions
It is a universal truth that every visitor clicking the ad may not convert immediately. Many potential customers want to research more before deciding. This is where retargeting comes in.
Retargeting means showing ads again to such users who had earlier visited the website but didn’t complete the signing up or other desired action. The repeated ads remind them about the gentle push to return and take the next step.
Leveraging Automation, Smart Bidding
Modern SEM platforms offer smart bidding and other automation features. The platforms use machine learning to automatically adjust bids for ad placement. The primary focuses are when and where the ads are most likely to get conversions.
The process means less manual work for the marketing team and of course to get better results. Automation helps in maximizing ROI by ensuring that the ads are shown to the most interested audience and at the lowest possible cost.
Continuously Optimizing Campaigns
SEM is not a “set it and forget it” strategy. The digital marketplace constantly changes and competitors may bid on similar keywords. Moreover, the search trends may also shift.
Blockchain startups need to regularly review campaign data and make adjustments to remain ahead in the competition.
It is suggested to test new keywords, tweak ad copy for better engagement, pause keywords that don’t perform and of course increasing budgets on high ROI keywords. Continuous optimization ensures that the SEM campaigns remain cost-effective as well as successful.
Building Brand Trust Through Consistency
Blockchain technology is very new to many people and skepticism usually exists around it. This means that startups need to build credibility abreast of marketing.
Repeatedly showing the name of the startup at the top of search results through SEM increases brand recognition. This can make the company more trustworthy as well as authoritative in the blockchain space.
Simply try to pair the ads with valuable content like blog posts, case studies and testimonials on related or official website. It will help in building a strong brand image to support paid ads.
Collaborating with SEM Experts
Running a successful SEM campaign of course requires skill as well as experience. Blockchain startups need to also consider partnering with SEM professionals or digital marketing agencies which are familiar with the blockchain industry.
Experts can help in creating effective strategies, selecting the right keywords, writing compelling ads and monitor campaigns to maximize ROI. The partnership may allow the startups to focus more on their core technology amid ensuring that the marketing budget is well spent.