While videos have become the most popular form of content, sorting through long shots to produce shorter, engaging ones is both costly and time-consuming. Introducing Frammer AI, a business startup focused on media that enables users to create valuable versions of their videos instantly using artificial intelligence.
Welcome to the era where AI can edit your videos before you even say “upload.” With Frammer AI coming to the scene, old editing tools are made to feel outdated and are now challenged by this new, impressive, and modern alternative.
In 2023, the technology startup was founded by Suparna Singh, Arijit Chatterjee, and Kawaljit Singh, who secured $2 million in backing from investors Lumikai and ML Elevate. Frammer AI is powered by AI to condense long videos into easy-to-sell short parts and save your organisation time and money.
The article analyses Frammer AI’s technology, introduces its founders, and explains how it is changing the way companies create content worldwide.
What is Frammer AI?
In 2023, Frammer AI was launched by experts Suparna Singh, Arijit Chatterjee, and Kawaljit Singh. The programs from the company let you quickly trim big videos for use on YouTube Shorts, Instagram Reels, and TikTok.
Imagine: You share a one-hour video, and then it’s turned into little clips for Instagram Reels, TikTok, or YouTube Shorts.
Just imagine: You post a one-hour video, and then it gets chopped up into short clips for sharing on Instagram Reels, TikTok, or YouTube Shorts. No editors. No headaches. This is Frammer AI.
Frammer AI is a new media company that uses AI to simplify video edits, refine them, and improve them. It applies smart algorithms to improve the experience for its users.
Catch those engaging scenes.
Cut the raw material into well-shaped scenes.
Design your site for various platforms.
Everything can be done with just one click.
All in all, it’s the ideal AI intern, minus caffeine breaks, and ready to help in no time.
Why Frammer AI is a Big Deal
Speed Meets Efficiency
Content from Frammer AI is posted 70% faster compared to the usual editing process. Content developers, ad agencies, and firms can get their wanted version quicker than expected. Anyone can use this type of application easily.
Cost-Cutting Power
If you create many videos, editing can be very expensive. According to Frammer AI, scaling without spending too much becomes possible for anyone because it is 50% more affordable than other platforms.
Monetisation Made Simple
Platforms like TikTok and YouTube Shorts now have monetisation options, which makes short-form video extremely popular. Frammer AI facilitates the process of taking lengthy content and making it short and profitable.
AI with a Creative Twist
Besides being an intelligent system, the AI is taught to sense pacing, control emotion, manage spoken language, and retain viewers’ attention. As a result, your short clips are engaging and suit your brand well.
Perfect for Monetisation
Shorts on YouTube and Reels have made becoming a full-time online creator possible for many users. Frammer AI identifies the best moments from a user’s lengthy content, allowing them to make more money from what they already have.
Great for Startups and Small Businesses
Now, you do not have to hire a pricey editor or purchase challenging software. If you work on your own, in an agency, or in a media house, Frammer AI helps you reach new heights in videos with less effort required from your team.
Key Features of Frammer AI
One-click Video Conversion: With one click, you can transform your long content into the popular monetizable Shorts and Reels.
Auto-transcription and Captioning: Generates captions and transcriptions for each video, making videos more accessible and interesting for everyone.
Auto-flip from landscape to Portrait: Helps you post your video on social media so it fits better on mobile.
Text-based Video Editing: Just work on the transcribed text in text-based video editing, making the editing intuitive and time-saving.
Searchable and Actionable Archives: With searchable archives and topic-based chapters, you can find and watch video content at any time.
Generation of Key Moments: The AI technology quickly picks out the best sections to keep a viewer engaged and able to earn advertising revenue.
Time and Resource Saver: By relying on automation, it uses less manpower and helps you focus on innovation. Freelancers, social media managers, and content teams are feeling less stress.
Content Optimisation for Platforms: Since every platform is unique, content has to be optimised accordingly. Frammer understands the distinction between what you see on TikTok and what you use on LinkedIn.
Lightning-fast turnaround: You receive your edited work 70% faster than what’s provided by regular editing services.
Cost-effective solution: Frammer AI helps save users 50% on the cost of producing content by using an automated approach.
With these features, users create twice as much content at 50% cost, and it takes only 30% as much time as regular video editing.
Founders and Funding
Former NDTV CEO-President Suparna Singh, Chief Strategy Officer Arijit Chatterjee, and CTO Kawaljit Singh co-founded Frammer AI. Thanks to their expertise in both media and digital video, they have helped design a platform that can support a wide range of content.
In October 2024, a gaming-focused venture capital firm, Lumikai, led the seed round for Frammer AI, investing $2 million, and ML Elevate contributed additional money. As a consequence, product development will advance, and the platform will be ready to expand in the sports and entertainment fields.
How Frammer AI Enhances Content Creation
Efficiency and Cost-Effectiveness
Creating videos the traditional way is not easy; it needs both skill and a big time commitment. Frammer AI cuts down editing expenses by 50%, leaving companies with more options to manage resources. Due to the intelligent workflow, it’s now 70% faster to create ready-to-publish videos with VEED than manual editing allows.
Maximising Content Monetisation
Frammer AI boosts a publisher’s or brand’s content creation by 150% by creating short videos from existing videos, earning more profit in the process due to clips available on digital platforms for display ads and content placements.
User-Friendly and Scalable
You can use our cloud-based platform through any browser that supports it and easily connect it with Brightcove and similar services. Because it is SOC2 and GDPR compliant, it offers strong security and privacy and is thus used by publishers of all sizes internationally.
Who’s Using Frammer AI?
To be fair, almost everyone serious about content in 2025 should start doing this by now.
Content Creators: Anyone who wants to turn lengthy content into quick clips, such as YouTubers or TikTokers.
Digital Marketers: Agencies and brand managers are searching for social media content that sparks interest quickly.
E-learning Platforms: By using an e-learning platform, long lectures can be broken into simple knowledge pieces.
Podcasters & Interviewers: Taking hour-long episodes and cutting them up to be heard by a wider audience for better reach.
The development of use cases is happening at a more rapid pace than the spread of memes during a Netflix controversy.
What Makes the AI Tick?
Frammer AI has not yet explained its technological secrets in detail, but it is said to use
Natural Language Processing (NLP) can help find the top moments of the conversation.
Computer Vision is used to observe changes, movements and emotions of characters
Large collections of videos are used to teach Machine Learning models to recognise what catches a viewer’s attention
The most wonderful aspect is that all these technologies blend to give users results that look like they were professionally edited by a human.
Frammer AI vs. Traditional Editing: A Brutal Comparison
FeatureTraditional EditingFrammer AITime Required4–8 hours per video< 1 hour per videoCostHigh (₹5k–₹15k/video)50% less on averageSkill DependencyHighMinimal (no prior editing needed)TranscriptionManual or outsourcedAI-powered and instantContent OptimizationManualAutomatedTurnaround TimeDaysHours
Industry Impact and Market Potential
Frammer AI can be used in many different industries.
Education & EdTech: Take long lectures and produce 3-minute explainer videos.
Marketing Agencies: Can cut and distribute many clips from your brand’s videos and testimonials across social networks.
Podcasters & Influencers: Take clips of memorable scenes to feature across your channels.
Corporate Training: Identify the main lessons from your onboarding or training times.
Media Houses: Repurpose your videos automatically for use on many platforms.
The Road Ahead for Frammer AI
Thanks to its $2 million financing and support from top names, Frammer AI is well-placed to quickly increase its presence. The roadmap covers
Developing our work across India and Southeast Asia
Working with companies that produce media
Integrating platforms and SaaS using our API
Giving AI functions such as the ability to enhance voice and make thumbnails automatically
It’s no secret that there is a lot of competition in the AI content industry. However, Frammer AI isn’t only promoting quick work; it’s giving real strategies. That is what will help it remain an industry leader.
Frequently Asked Questions (FAQs)
1. What is Frammer AI, and what does it do?
Frammer AI can change long videos into shorter ones that are ready to monetize and help save time and money in content creation.
2. Who founded Frammer AI?
In 2023, former media and digital video executives Suparna Singh, Arijit Chatterjee, and Kawaljit Singh founded the company.
3. How does Frammer AI save time and money?
Frammer AI brings video editing costs down by 50% and boosts how much work can be done by speeding up turnaround time by 70%.
4. Which industries benefit most from Frammer AI?
Sports, entertainment, and media groups see great benefits from TikTok since they can monetise their vast video archives by creating quick and interesting content for the internet and social sites.
5. What kind of videos can Frammer AI produce?
Frammer AI produces various short video formats, including YouTube Shorts, Instagram Reels, and other vertical videos, with features like auto-flip and text-based editing to enhance video quality and engagement.
Final Thoughts
Frammer AI isn’t like other AI tools; it’s designed to serve as an all-around content partner. Because attention spans are getting shorter and more content is needed, Frammer AI sets creators, marketers, and businesses apart.
From saving money to working fast, automating, and even helping with SEO, this startup has aced the basics of content creation today. With good starting support and an experienced team, Frammer AI is in its early stages.
Frammer AI should be included in your technology solutions, whether you want to go viral or expand the reach of your videos.