Eazy Business Solutions began with the challenge of disconnected data for Indian SMEs. How did that initial insight shape the company’s long-term vision?

As a Chartered Accountant, When I started Eazy, I was working closely with manufacturers and saw how disconnected their systems were; finance, inventory, and operations never really spoke to each other. Critical decisions were delayed simply because data lived in silos. That’s what sparked the idea for Eazy. From the beginning, our goal was simply to make enterprise software that actually works for Indian SMEs, not against them. Over time, that belief shaped our journey from an ERP product to a unified ERP–DMS–SFA platform that connects everything from the factory floor to the sales field. The vision has always been the same: make business management simpler, smarter, and more connected.

Over the years, Eazy has grown from ERP to a unified ERP–DMS–SFA platform. How do you decide which solutions or expansions align with your mission?

Our growth has always been guided by what our customers actually need, not by what’s trending in the market. When manufacturers told us they were struggling to manage distributors, we built Eazy DMS. Later, when visibility into field sales became a challenge, we built Recibo SFA. Every new addition has been a natural step toward our larger goal, to make business operations simpler and more connected. If a solution helps our customers save time, improve control, and scale faster, it earns its place in the Eazy ecosystem.

What inspired the “Bharat-first” approach, and how does it influence your product design and strategy?

Our Bharat-first approach came from what we saw on the ground. Most growth today is happening outside metros, in places where businesses are ambitious but often left behind by complex, global ERP systems. We wanted to change that. So, we built products that speak their language literally and functionally. Multilingual apps, low IT dependency, offline access, and easy Tally sync are not “features,” they’re necessities for Bharat’s enterprises. For us, Bharat-first isn’t a slogan; it’s how we ensure technology truly reaches every corner of India.

Eazy is known for integrating AI into real-world business processes. Can you share some examples where AI has delivered tangible results for clients?

For us, AI is about real impact, not just flashy dashboards. With our FMCG clients, AI ensures shelves never run dry by predicting stock needs and automating replenishment. In distribution, it helps validate claims swiftly and accurately, reducing disputes and strengthening partner trust. Even in sales, route optimization helps teams cover more ground faster and at lower cost. These are practical wins our clients can see and measure, that’s how we make AI meaningful.

Seamless Tally integration is a unique feature of your platform. How has this impacted the efficiency and adoption for your customers?

Tally is at the heart of most Indian businesses, so we made sure Eazy works seamlessly with it. This integration lets companies scale without leaving their familiar systems behind. Data flows automatically, duplication drops, and accounting closes faster. For our clients, it’s meant quicker onboarding, more accurate data, and much higher adoption across teams. It turns digital transformation from something daunting into something they can actually use.

Many businesses struggle with digital transformation. How does Eazy ensure its solutions are intuitive, low-IT, and accessible even in non-metro regions?

We built Eazy for people, not IT teams. With our mobile-first, intuitive, and multilingual solutions, users need minimal training. Cloud access keeps work connected, and offline capabilities ensure operations continue even with patchy internet. With ready-to-use workflows tailored for Indian industries, businesses can go live in weeks, not months. The goal is simple: make digital transformation easy, practical, and accessible everywhere.

Your platform includes features like route optimisation, facial recognition attendance, and auto-replenishment. How do you balance innovation with usability?

Innovation only matters if people actually use it. That’s why every feature at Eazy, whether it’s route optimization, facial recognition attendance, or auto-replenishment, goes through real-world testing. We spend time with customers on the ground to make sure it’s intuitive, simple, and immediately useful. Cutting-edge shouldn’t mean complicated, and that’s how we achieve higher adoption.

With over 650 clients across India, Africa, and the Middle East, how do you adapt your solutions to cater to diverse markets and industries?

Our platform is modular, so we can adapt without reinventing the wheel. In India, features like Tally integration and multilingual support matter most, while clients in Africa and the Middle East need multi-currency handling, local compliance, and tailored workflows. We keep a unified core but tweak interfaces, modules, and integrations to fit each market. This balance of consistency and flexibility helps us serve 650+ clients across regions effectively.

How has your approach to SMBs and mid-market manufacturers helped these businesses scale or operate more efficiently?

For SMBs, Eazy isn’t just software, it’s a growth partner. By connecting inventory, sales, and claims in one platform, manufacturers move faster, reduce reconciliation, and gain clear visibility into their operations. Many clients have cut order-to-delivery times and scaled from regional players to national brands, all by having better control and data they can act on.

As a self-taught programmer and entrepreneur, what guiding principles have helped you lead Eazy through multiple phases of growth and technological evolution?

Curiosity, conviction, and customer focus have always guided me. Being self-taught, taught me to learn fast, fail fast, and never lose sight of the problem we’re solving. Technology keeps evolving from on-premise to cloud to AI, but our focus has always been the same: make life easier for our users. That mindset drives every decision at Eazy, through every phase of growth.

Innovation and ownership are core values at Eazy. How do you embed these into your teams and daily operations?

At Eazy, we treat every team member like a product owner. People are encouraged to experiment, take ownership, and focus on outcomes, not just tasks. We celebrate small wins and innovations that make a real impact, whether in product, customer service, or operations. This mindset keeps us agile, motivated, and always moving forward.

Looking ahead, what are your key priorities for Eazy Business Solutions in the next 3–5 years — both in terms of technology and market expansion?

Over the next few years, our focus is on scaling impact and deepening our presence among large and mid-sized enterprises. We’re building intelligent, connected solutions that unify production, inventory, sales, and finance — giving leadership teams real-time visibility and control across their operations.

Our growth strategy is twofold: strengthening our position in India while expanding across high-growth regions like Africa and the Middle East. In India, our “Vocal for Local” approach focuses on helping large enterprises localize execution — enabling faster decision-making, regional agility, and better alignment with market realities.

We’re also collaborating with leading manufacturers to co-create industry-specific modules that drive measurable outcomes in sectors like FMCG, auto components, and building materials — while expanding into areas such as pharma and food processing. The larger vision is to make Eazy the technology backbone for enterprise manufacturing — combining scale, flexibility, and intelligence in one platform.