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Revenue Gap: Why E-commerce Brands Are Shifting 30% of Email Budgets to WhatsApp

E-commerce brands are feeling the pressure of declining email engagement rates. Once a reliable tool for reaching customers, email marketing has seen open rates plummet from an average of 25% to under 15% in just five years. In contrast, WhatsApp is emerging as a marketing powerhouse with open rates surpassing 65% and delivery rates above […]

Leveraging GCCs for Data-Driven Decision Making: The Intersection of Analytics and Global Operations

The evolution of Global Capability Centers (GCCs) in India from cost-optimization hubs to strategic innovation engines has redefined their role in global business ecosystems. Today, these centers are pivotal in enabling data-driven decision-making (DDDM) by integrating advanced analytics, artificial intelligence (AI), and machine learning (ML) into global operations. With over 1,700 GCCs in India generating […]

The Future of AI in WhatsApp Business Automation: Trends and Predictions for 2025

WhatsApp, rightfully renowned for possessing an enormous and genuinely outstanding user base that has now grown to nearly 3 billion individuals from across the globe, has seen a huge transformation since its inception as a basic messaging application. With the arrival of the year 2025, it is gradually becoming increasingly clear that Artificial Intelligence (AI) […]

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Revenue Gap: Why E-commerce Brands Are Shifting 30% of Email Budgets to WhatsApp

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ZYOD Raises $18 Mn in Series A Funding

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The Future of AI in WhatsApp Business Automation: Trends and Predictions for 2025

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Zoom Launches AI-Driven Docs Feature to Revolutionize Workplace Collaboration

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