Why Generative AI Still Needs Human Strategy

Generative AI has rewritten the rules of how we create, analyze, and communicate. It can generate ideas, simulate conversations, and process entire libraries of data in seconds. Yet, as fast as machines can learn patterns, they still lack one essential skill — judgment. That’s where human strategy enters. The most effective organizations don’t treat AI […]

2025 AI Marketing Guide: Use Generative Tools Without SEO Loss

The outlook for digital marketing in 2025 is evolving with the rise of artificial intelligence. To scale marketing activities, improve efficiency, and personalise the consumer experience, marketers are now moving towards AI for marketing in 2025.  New challenges accompany these rapid shifts: How can brands effectively utilise generative AI tools in marketing without compromising their […]

2025 Generative AI in Production: 7 Workflows That Matter

By 2025, generative AI workflows will transform the way data teams work, running rapid insights, automation, and innovation in production. Generative AI processes refer to the ability to create new data through advanced models, automated processes, decision-making, etc.  Generative AI workflows provide practical solutions in cases where businesses struggle to manage massive data sets through […]

Why Many Generative AI Pilots Fail: Key Insights in 2025

Generative AI (Gen AI) today is everywhere. The pace of Generative AI developments has been breathtaking over the period of last two years or so. The tools facilitate text generation, image creation, workflow automation and more. However, there is a sobering truth amid the hype. It is learned that many enterprise pilots are failing. A […]

AI Synthetic Datasets: Revolutionising Data Synthesis with Generative AI

Understanding Synthetic Data & Generative AI for Data Synthesis In 2025, the use of AI synthetic datasets is swiftly becoming a necessity in artificial intelligence and machine learning processes. It uses artificial generation of these datasets that aim to simulate reality without impacting privacy to address the scarcity of data, bias, and regulatory issues. The […]

From Google to Generative AI: Navigating the New Age of Organic Discovery

Searching is no longer limited to a list of blue links on a search engine results page. The progression of how we will digitally discover the information we want is being developed by artificial intelligence and generative models that, at times, may provide an answer to questions, suggestions, and wayfinding without the user ever visiting […]

Cognitive AI in Finance: Smarter Underwriting, Risk & Lending (GEO)

Banks’ AI is normally imagined by consumers as chatbots, friendly computer reply boxes that provide client responses. While those platforms are useful, they represent the tip of the iceberg of what can be achieved through AI. Behind the user-friendly front, cognitive AI, a sophisticated feature that is transforming the rules of financial services behind the […]

What is Generative AI? A Beginner’s Guide with Real-Life Examples

Generative AI is a transformative technology and is revolutionizing the way we interact with machines. It is helping us in writing essays, creating realistic images, coding applications and even generating music. However, it is still like a mysterious black box for beginners. In this article titled “What is Generative AI…” and so on, we will […]

How Generative AI Is Changing Customer Service Forever

Customer service has entered a new frontier and generative AI customer support is at the core. It is a technology that can engage in natural, immediate and personalized conversations with customers. The evolution is a tectonic shift that is transforming response time, user satisfaction and everything. Companies are currently architecting their service frameworks around the […]

Frammer AI: Revolutionising Video Editing with AI-Powered Short Video Creation

While videos have become the most popular form of content, sorting through long shots to produce shorter, engaging ones is both costly and time-consuming. Introducing Frammer AI, a business startup focused on media that enables users to create valuable versions of their videos instantly using artificial intelligence.  Welcome to the era where AI can edit […]