Shoppable Videos: Turning Social Media Views into Sales
We are in a digital-first world and shopping has transformed significantly in recent years. Shopping has taken a giant leap from passive scrolling to active purchasing. Shopping is now more seamless than ever. Thanks to shoppable videos which are dynamic. These are interactive clips and are redefining the consumer journey. The clips are merging entertainment […]
Best Apps for Microlearning: Top 7 Picks for Busy Learners
Sometimes, we follow different subtracks in life, learning from each along the way. Microlearning works the same way — you pick up these small, focused lessons from different topics, little by little. And with the best apps for microlearning, you can get short book summaries or lesson takeaways that take just 5 or 10 minutes, […]
Micro-Influencers: Why They Are Winning Over Big Influencers
We are in an era of online promotion. Micro influencer marketing in this era is rapidly becoming the preferred strategy for brands. The strategy result with real impact as the new mantra is that just size does not guarantee success now. Niche creators with smaller and highly engaged audiences in fact are emerging as powerful […]
Fitsol: Transforming Logistics with Green Manufacturing Solutions
Fitsol was created as an AI system that focuses on managing carbon and Scope 3 supply chain emissions for companies in the manufacturing sector. It mainly assists companies by measuring, reporting, and lowering their greenhouse gas emissions to achieve net-zero. The company relies on trust, being precise, and making use of AI and standard best […]
How Supplier Transparency Can Make or Break Your Brand Reputation
Your supply chain visibility plays a crucial role in consumer brand choices. Recent research shows that 70% of consumers want to know how brands handle social and environmental issues, and almost half of them consider these factors before making a purchase. Moreover, 94% of consumers remain loyal to brands that embrace complete transparency. Brands need […]
AI-Powered Healthcare: Health Informatics and Medical AI Careers
Artificial Intelligence (AI) is no longer a science fiction idea in healthcare—it’s real and revolutionizing how physicians diagnose diseases, treat patients, and provide customized care. From AI-enabled diagnostics to predictive analytics, the international AI healthcare market is expected to jump from $32.34 billion in 2024 to $431 billion by 2032. With this expansion comes the […]
Short-Form Video Trends: How Reels and Shorts Are Driving Engagement
Short-form video is gradually becoming the backbone of digital content consumption. Yes, it is now just a passing trend now. Some authentic studies reveal that short-form videos will account for 82% of global internet traffic. It is further revealed that 90% of consumers watch the short-form videos daily on their smartphones. The numbers are staggering, […]
From Onboarding to Loyalty: Mapping the Entire User Journey Through UX
User experience (UX) in the modern digital economy is no longer simply about aesthetics or intuitive design. It is a process that gets all the way across the customer’s interaction life cycle with a product or service. From initial onboarding through enduring loyalty, every step in the process requires diligent design choices to retain people […]
Generative Engine Optimization (GEO): The Future Beyond SEO
Do you know that generative engine optimization (GEO) is the next big thing for discoverability on the web. Yes, it is very different from the existing search engine optimization (SEO) as generative AI is the primary interface for many queries. Gen AI models produce conversational answers, summaries and recommendations. The rules governing classic search engine […]
Cloud Migration Strategy for Small Businesses in 2025
Digital landscape is evolving faster than ever in 2025 as small businesses used to earlier rely on traditional IT infrastructure but now are rapidly embracing the cloud to survive, scale as well as compete. The era of confusion whether a business should migrate to the cloud is over. The real conversation today revolves around cloud […]