Search Engine Marketing (SEM) has always been about helping businesses to gain visibility and get discovered on various online platforms. Using right keywords, writing search-friendly content and opting for paid ads to appear on search engines have been in practice for years. However, the era has now changed and artificial intelligence (AI) tools like ChatGPT […]

Search Engine Marketing (SEM) is an important tool for businesses as it helps in attracting new customers and simultaneously increasing sales. Paid advertising plays a key role in SEM and companies spend a large portion of their marketing budgets to get the ads reach the right people. Artificial intelligence (AI) and machine learning (ML) are […]