AI, Data in HR Tech: Smart Talent Decisions are creating Competitive Advantage
Artificial intelligence (AI) and data are fast becoming essential to how companies manage their most valuable resource: their people. In today’s fast-moving business world, organizations across industries are using these technologies not just to streamline hiring, but to build a lasting competitive advantage. Smarter talent decisions are now driving performance, innovation, and long-term success. Not […]
Omnichannel Strategies in Financial Marketing: Connecting Offline and Digital Journeys
In today’s financial services ecosystem, customers are looking for frictionless, personalized experiences irrespective of how they’re accessing their financial services—whether through mobile apps, in conversation with a bank representative, or in person at a branch. Omnichannel marketing has enabled this by embedding each touchpoint into a single, cohesive journey. Here are some ways in which […]
IoT-Based Predictive Maintenance: Lower Repair Costs, Longer Asset Life
In today’s fast-paced industrial landscape, downtime isn’t just inconvenient—it’s expensive. Every minute a machine sits idle can mean millions in lost revenue. That’s why companies are shifting gears, moving away from traditional maintenance models like reactive fixes or even scheduled preventive checks. Enter predictive maintenance, powered by IoT and real-time data. This smart, data-driven approach […]
Why India Needs Local Cloud and CDN Infrastructure for a Resilient Digital Future
India is witnessing an unprecedented digital transformation across sectors like video streaming, e-commerce, fintech, and smart cities. As the economy becomes more data-driven, the demand for seamless online experiences continues to rise. At the core of this digital revolution lie two critical enablers—cloud infrastructure and content delivery networks (CDNs). However, India’s digital success story still […]
Digital Lives Matter: How Safe is Your Data Online?
We live in a digital world, which runs on data — whether it is our personal journals, financial records, government IDs or rental agreements. However, even as we share and upload data online, there is always a sense of caution as to whether the data is truly safe. Questions arise as to who owns this […]
The Myths and Misconceptions About Background Verification
Background Verification (BGV) is now a necessary thick layer of trust in hiring. However, employers and candidates alike misunderstand the extent, methodology, and intent of BGV. From myths regarding PAN-based employment verification checks to address and credit verifications, misconceptions can result in delays in hiring, breaches of trust, or even the loss of fraud red […]
How Pragmatic Technology Is Building Smarter Cities in India
If you’ve been to any Indian city lately, you’ve probably seen it. Flyovers sprouting, metros expanding, footpaths disappearing under makeshift parking lots. India’s urban transformation is hard to miss. By 2030, over 600 million people will call cities home. And while this brings opportunity, it also creates pressure on roads, infrastructure, services, and the very […]
The Modern Projector: A Gateway to Visual Innovation
The overall popularity of projectors as an essential part of home and office setups has been on the rise ever since companies started to innovate more and address conventional issues. Projectors are more user-friendly, mobile, and less expensive overall. The visual experience provided by a projector is often unmatched, and the innovations in this field […]
How Can the Media and Entertainment Industry Break Data Silos and Unlock Scalable Analytics?
Consumption of news and entertainment content looks significantly different today than two decades ago when viewers watched mainly television programming. Today, they use mobile phones, smart TVs, cable TVs, laptops or tablets to consume content. Statista reports that the average U.S. adult spends around eight hours consuming digital media across devices each day. Consumer preferences […]
Predictive Analysis in Agri-Commodity Market Supply-Demand Shifts
The global agricultural commodities market has historically been influenced by factors such as weather conditions, geopolitical events, logistics, and changing consumer preferences. Recently, the use of predictive analytics has improved how traders and other stakeholders respond to these factors. Predictive analytics uses large sets of data – such as historical prices, weather patterns, crop yields, […]