E-commerce brands are feeling the pressure of declining email engagement rates. Once a reliable tool for reaching customers, email marketing has seen open rates plummet from an average of 25% to under 15% in just five years. In contrast, WhatsApp is emerging as a marketing powerhouse with open rates surpassing 65% and delivery rates above […]

The evolution of Global Capability Centers (GCCs) in India from cost-optimization hubs to strategic innovation engines has redefined their role in global business ecosystems. Today, these centers are pivotal in enabling data-driven decision-making (DDDM) by integrating advanced analytics, artificial intelligence (AI), and machine learning (ML) into global operations. With over 1,700 GCCs in India generating […]

Intelligent Automation aligns the digital needs of a firm with its strategic vision, thereby helping in achieving scalable transformation over time.   In an increasingly hyperconnected environment, organizations are accelerating their digital transformation programs. Process automation has emerged as a key focus area for building digital-first enterprises. To that end, Intelligent Automation (IA) is emerging as a key […]

Life before video games and smartphones was vast when it came to fun, with young people engaging in tag, cricket, and the unforgettable sound of a ‘lattu’. Traditional games such as ‘kabaddi’ and ‘kho-kho’ fostered unity among circle participants, while games such as Ludo and Snakes and Ladders did the same for families. However, the […]

Wealth management is undergoing its most transformative shift—not just due to market cycles or policy changes, but through artificial intelligence (AI). The days of relying on gut instinct and legacy financial models are fading. AI-driven analytics are revolutionizing investment strategies, risk assessment, and personalization, making wealth management more efficient and precise than ever before. If […]

In a time where climatic awareness dictates consumer behavior, marketing sustainability is not an option anymore—it’s necessary. Companies need to move away from greenwashing and incorporate true environmental values into their messages to build trust, loyalty, and lasting power. Here’s how companies can align their brand stories with sustainability rules in a manner that really […]

In an era where digital transformation is not an option, but a necessity, organisations are increasingly challenged by rapidly evolving technological and regulatory landscapes. As cyber threats escalate, compliance requirements tighten, and the need for resilience becomes ever more critical, businesses require a strategic ally. Our Predictions 2025 Report identifies four key strategies to help […]

Over the past decade, the enterprise solutions industry has emerged as a cornerstone of digital transformation, driving efficiencies, enabling innovation, and unlocking unprecedented growth for businesses across the globe. Today, this sector is witnessing explosive growth, fuelled by a confluence of technological advancements, changing business needs, and economic pressures. A perfect mix of demand and […]

A newly joined customer service representative confidently navigating a difficult conversation with an unsatisfied customer. Or, a new sales rep expertly handling a customer objection. This isn’t the result of years training and experience – it’s the product of sophisticated AI-powered simulation training that’s revolutionizing how businesses prepare their front-line staff for real-world customer interactions. […]

Email communication is key in modern business, enabling collaboration and connectivity across industries. Yet, its widespread use makes it a prime target for cyberattacks. According to Verizon’s 2024 Data Breach Investigations Report, phishing was one of the two most prevalent attack vectors. In 15% of security breaches, the attackers profited from phishing, causing an average […]