Imagine a world where your data does not just sit idly in storage but works smarter, driving efficiency and innovation. This is the reality of the cloud era. For businesses in a digital-first economy, cloud storage has shifted from being a mere utility to becoming the backbone of agility and scalability. But as organizations embrace […]

Using out-of-date reports to guide decisions in today’s bustling business environment is like driving a car while looking in the rear-view mirror. Businesses need real-time, actionable intelligence to stay ahead; they can no longer stand to wait weeks for insights. This article explores the role that AI-powered business intelligence (BI) plays in turning data into […]

E-commerce brands are feeling the pressure of declining email engagement rates. Once a reliable tool for reaching customers, email marketing has seen open rates plummet from an average of 25% to under 15% in just five years. In contrast, WhatsApp is emerging as a marketing powerhouse with open rates surpassing 65% and delivery rates above […]

The evolution of Global Capability Centers (GCCs) in India from cost-optimization hubs to strategic innovation engines has redefined their role in global business ecosystems. Today, these centers are pivotal in enabling data-driven decision-making (DDDM) by integrating advanced analytics, artificial intelligence (AI), and machine learning (ML) into global operations. With over 1,700 GCCs in India generating […]

Intelligent Automation aligns the digital needs of a firm with its strategic vision, thereby helping in achieving scalable transformation over time.   In an increasingly hyperconnected environment, organizations are accelerating their digital transformation programs. Process automation has emerged as a key focus area for building digital-first enterprises. To that end, Intelligent Automation (IA) is emerging as a key […]

Life before video games and smartphones was vast when it came to fun, with young people engaging in tag, cricket, and the unforgettable sound of a ‘lattu’. Traditional games such as ‘kabaddi’ and ‘kho-kho’ fostered unity among circle participants, while games such as Ludo and Snakes and Ladders did the same for families. However, the […]

Wealth management is undergoing its most transformative shift—not just due to market cycles or policy changes, but through artificial intelligence (AI). The days of relying on gut instinct and legacy financial models are fading. AI-driven analytics are revolutionizing investment strategies, risk assessment, and personalization, making wealth management more efficient and precise than ever before. If […]

In a time where climatic awareness dictates consumer behavior, marketing sustainability is not an option anymore—it’s necessary. Companies need to move away from greenwashing and incorporate true environmental values into their messages to build trust, loyalty, and lasting power. Here’s how companies can align their brand stories with sustainability rules in a manner that really […]

In an era where digital transformation is not an option, but a necessity, organisations are increasingly challenged by rapidly evolving technological and regulatory landscapes. As cyber threats escalate, compliance requirements tighten, and the need for resilience becomes ever more critical, businesses require a strategic ally. Our Predictions 2025 Report identifies four key strategies to help […]

Over the past decade, the enterprise solutions industry has emerged as a cornerstone of digital transformation, driving efficiencies, enabling innovation, and unlocking unprecedented growth for businesses across the globe. Today, this sector is witnessing explosive growth, fuelled by a confluence of technological advancements, changing business needs, and economic pressures. A perfect mix of demand and […]