Scale Your D2C Brand from Zero to ₹50L Monthly Without Trend-Chasing

Every D2C brand aspires to scale up rapidly in this hyper-competitive world, especially within the ecosystem of the internet. The problem, however, is that many brands get lost in the noise and choose to chase every fleeting trend, which either ruins their branding or leads them to burnout. Success stories come from brands that choose […]

The Future of Cybercrime: AI-Powered Threats with Malicious Intent

By Rakesh Raghuvanshi, Founder and CEO, Sekel Tech Artificial Intelligence (AI) is reshaping the technological landscape at an unprecedented pace, delivering remarkable advancements in productivity, automation, and communication. Large language models (LLMs) like ChatGPT have captivated users with their ability to generate code, solve complex problems, and mimic human conversation with striking accuracy. However, these […]

Beyond the Hype: What Real Conversational Analytics Should Be

The conversational analytics market is buzzing with players from data management platforms, BI and data visualization tools, as well as nimble AI startups — all offering simplified access to data insights, with chat-like interfaces. Using NLP, users can ask questions and get answers from their data—just like they would in a conversation. For business users, […]

Are Retail Traders Ready for the Algorithmic Trading Era?

The Indian investment landscape is undergoing a fundamental transformation. For decades, retail investors have been channeled into capital markets through mutual funds, operating under the fundamental assumption that professional fund managers possess superior stock-picking abilities and can deliver diversified portfolio returns at reasonable costs. This intermediary-driven model has fueled the dramatic expansion of India’s mutual […]

Smart Studios in Smart Offices: The Rise of Tech-Enabled Yoga Rooms

In today’s hybrid, high-performance workplaces, stress isn’t a seasonal guest, it’s a constant undercurrent. As organizations chase productivity and innovation, burnout, anxiety, and poor physical posture have become the silent costs of progress. Amidst this, a new trend is taking shape at the intersection of wellness and technology: tech-enabled yoga rooms, or “smart studios,” inside […]

AI, Data in HR Tech: Smart Talent Decisions are creating Competitive Advantage

Artificial intelligence (AI) and data are fast becoming essential to how companies manage their most valuable resource: their people. In today’s fast-moving business world, organizations across industries are using these technologies not just to streamline hiring, but to build a lasting competitive advantage. Smarter talent decisions are now driving performance, innovation, and long-term success. Not […]

Omnichannel Strategies in Financial Marketing: Connecting Offline and Digital Journeys

In today’s financial services ecosystem, customers are looking for frictionless, personalized experiences irrespective of how they’re accessing their financial services—whether through mobile apps, in conversation with a bank representative, or in person at a branch. Omnichannel marketing has enabled this by embedding each touchpoint into a single, cohesive journey. Here are some ways in which […]

IoT-Based Predictive Maintenance: Lower Repair Costs, Longer Asset Life

In today’s fast-paced industrial landscape, downtime isn’t just inconvenient—it’s expensive. Every minute a machine sits idle can mean millions in lost revenue. That’s why companies are shifting gears, moving away from traditional maintenance models like reactive fixes or even scheduled preventive checks. Enter predictive maintenance, powered by IoT and real-time data. This smart, data-driven approach […]

Why India Needs Local Cloud and CDN Infrastructure for a Resilient Digital Future

India is witnessing an unprecedented digital transformation across sectors like video streaming, e-commerce, fintech, and smart cities. As the economy becomes more data-driven, the demand for seamless online experiences continues to rise. At the core of this digital revolution lie two critical enablers—cloud infrastructure and content delivery networks (CDNs). However, India’s digital success story still […]

Digital Lives Matter: How Safe is Your Data Online?

We live in a digital world, which runs on data — whether it is our personal journals, financial records, government IDs or rental agreements. However, even as we share and upload data online, there is always a sense of caution as to whether the data is truly safe. Questions arise as to who owns this […]