AI-Powered Observability: Bridging Tech and Business Effectively

IT teams today are expected to speak the language of business, as any disruption in the IT ecosystem can have huge business implications. From lost revenue to poor customer experiences, the cascading consequences of downtime can be far-reaching. Data shows that in more than half of high-impact incidents, outages cost at least $1 million USD […]

Milliseconds Matter: Why AI-Native Insurers Will Outpace Legacy Competitors

In an industry shaped by risk, trust, and decades-old systems, the idea that milliseconds matter might seem counterintuitive. But as semantic intelligence, generative AI, Agentic AI and real-time metadata streaming begin to reshape the core of insurance operations, it is milliseconds, not months, that is determining who leads and who lags. The Insurance Intelligence Gap […]

Google Ads in 2025: Why PPC Dominates Digital Marketing in India

The digital advertisement has splintered in 2025 by formats, platforms, and behaviors. Connected TV, programmatic DOOH, AI-generated content, influencer-driven campaigns—all are humming with energy. Amid all the change, however, there is one India master of performance marketing standing firm: Google Ads. From shoestring startups to corporate newsrooms, Google is still the first choice when results […]

Smart Technology Transforming Luxury Real Estate for Modern Living

In an age when convenience and personalization define modern living, technological revolutions are occurring in luxury real estate. It used to be that marble-clad surfaces or panoramic views were modes of displaying opulence. Today, luxury is intelligent design, seamless automation, and comfort derived from data. Smart living is no longer some extra amenity — it […]

Can AI Learn to Recognise Cyberattacks like Humans do?

The headlines came thick and fast in 2024: cyberattacks weren’t merely impacting IT firms or financial giants. They were everywhere. A government hospital in Ahmedabad saw its patient database encrypted overnight. A hotel chain in Jaipur reported a ransomware hit in the midst of peak wedding season. A local manufacturer in Surat woke up to […]

Most Common Security lapses seen during Cloud Migrations

Migrating to the cloud isn’t just about packing up your belongings and moving them to a new neighborhood. It’s a complex journey, fraught with potential security lapses. While the promise of agility, scalability, and cost-effectiveness of the cloud is alluring, a stumble during migration can expose organizations to significant cyber risk. From data breaches to […]

Bitcoin’s Shift: From Hype to Essential in India’s Finance Future

Over the past decade, the crypto world has been dominated by flashy trends, buzzwords, and quick-profit schemes. From memecoins to NFTs and DeFi to GameFi, the space has often felt more like a speculative casino than a serious financial alternative. But amidst the noise, one asset has remained steady: Bitcoin. Not just as a digital […]

Scale Businesses to IPO: Tech, Data Systems—Startup Essentials

The startup and MSME ecosystem in India is going through a significant transition. With more than 6 crore MSMEs employing 11 crore people and making up nearly 30% of India’s GDP, the industry has a ton of unrealized potential. Even though a lot of these companies expand quickly, very few go on to become initial […]

Is AI Revolutionising India’s Real Estate Landscape?

The Indian real estate sector is undergoing a major transformation, and Artificial Intelligence (AI) is at the heart of this change. From helping people find their dream homes to improving construction quality and speeding up paperwork, AI is bringing innovation and efficiency to the industry. Smarter Property Searches Traditionally, buying or renting a home involved […]

Gamified Learning through Maslow’s Lens: Aligning Training with Human Psychology

In a world where attention spans are shrinking and digital fatigue is real, simply delivering content won’t cut it. Today’s learners crave purpose, recognition, and fulfilment — all while being actively engaged. That’s where Gamified Learning, rooted in Maslow’s timeless theory of motivation, comes into play. Gamified Learning plays a pivotal role by mapping directly […]