The New Frontline of Branding Isn’t a Campaign—It’s Your Product Truth holds that people are no longer connected to brands the same way. They avoid ads, swipe past sponsored tweets, and tune out anything that sounds too desperate. What do they not avoid? A product that works breathtakingly. Each tap, swipe, scroll, and gentle buzz […]

In today’s hyper-connected digital economy, customer loyalty is no longer just about rewarding frequent transactions — it’s about delivering personalized, seamless, and intelligent experiences that drive long-term engagement. Nowhere is this shift more visible than in the travel sector, where customers expect more from their loyalty programs than points accumulation and redemption. They want smarter, […]

Buying a luxury car was once a decision led by instinct, in-person negotiations, and manual paperwork. This effort and tiresome process has transformed, and looks very different in today’s world. This is the era where buyers are making decisions based on algorithms, reviews, and personalised digital experiences. People increasingly rely on digital and technological tools […]

India has been undergoing a striking transformation in aesthetic dermatology, especially in the realm of laser treatments. Once considered a luxury reserved for a select few, these procedures are now becoming a part of mainstream skincare. The growth is being powered not just by technological advancements but by a cultural and psychological shift in how […]

What powers your online shop isn’t just product listings and payment gateways. It’s cloud infrastructure. And it’s buckling under the weight of tomorrow’s demand. The high-stakes digital systems that power today’s e-commerce platforms (from flash sales to worldwide delivery windows) need to be quicker, smarter and more tolerant than before. Yet most are still anchored […]

WormGPT represents the dark evolution of artificial intelligence technology – a malicious AI tool specifically designed to help cybercriminals execute sophisticated attacks. Unlike mainstream AI assistants like ChatGPT or Claude that refuse harmful requests, WormGPT operates without ethical guardrails, making it a significant cybersecurity threat for businesses and individuals worldwide. WormGPT costs between $60-120 monthly […]

Every D2C brand aspires to scale up rapidly in this hyper-competitive world, especially within the ecosystem of the internet. The problem, however, is that many brands get lost in the noise and choose to chase every fleeting trend, which either ruins their branding or leads them to burnout. Success stories come from brands that choose […]

By Rakesh Raghuvanshi, Founder and CEO, Sekel Tech Artificial Intelligence (AI) is reshaping the technological landscape at an unprecedented pace, delivering remarkable advancements in productivity, automation, and communication. Large language models (LLMs) like ChatGPT have captivated users with their ability to generate code, solve complex problems, and mimic human conversation with striking accuracy. However, these […]

The conversational analytics market is buzzing with players from data management platforms, BI and data visualization tools, as well as nimble AI startups — all offering simplified access to data insights, with chat-like interfaces. Using NLP, users can ask questions and get answers from their data—just like they would in a conversation. For business users, […]

The Indian investment landscape is undergoing a fundamental transformation. For decades, retail investors have been channeled into capital markets through mutual funds, operating under the fundamental assumption that professional fund managers possess superior stock-picking abilities and can deliver diversified portfolio returns at reasonable costs. This intermediary-driven model has fueled the dramatic expansion of India’s mutual […]