We are in an era of online promotion. Micro influencer marketing in this era is rapidly becoming the preferred strategy for brands. The strategy result with real impact as the new mantra is that just size does not guarantee success now. Niche creators with smaller and highly engaged audiences in fact are emerging as powerful […]

Fitsol was created as an AI system that focuses on managing carbon and Scope 3 supply chain emissions for companies in the manufacturing sector. It mainly assists companies by measuring, reporting, and lowering their greenhouse gas emissions to achieve net-zero. The company relies on trust, being precise, and making use of AI and standard best […]

Your supply chain visibility plays a crucial role in consumer brand choices. Recent research shows that 70% of consumers want to know how brands handle social and environmental issues, and almost half of them consider these factors before making a purchase. Moreover, 94% of consumers remain loyal to brands that embrace complete transparency. Brands need […]

Artificial Intelligence (AI) is no longer a science fiction idea in healthcare—it’s real and revolutionizing how physicians diagnose diseases, treat patients, and provide customized care. From AI-enabled diagnostics to predictive analytics, the international AI healthcare market is expected to jump from $32.34 billion in 2024 to $431 billion by 2032. With this expansion comes the […]

Short-form video is gradually becoming the backbone of digital content consumption. Yes, it is now just a passing trend now. Some authentic studies reveal that short-form videos will account for 82% of global internet traffic. It is further revealed that 90% of consumers watch the short-form videos daily on their smartphones. The numbers are staggering, […]

User experience (UX) in the modern digital economy is no longer simply about aesthetics or intuitive design. It is a process that gets all the way across the customer’s interaction life cycle with a product or service. From initial onboarding through enduring loyalty, every step in the process requires diligent design choices to retain people […]

Do you know that generative engine optimization (GEO) is the next big thing for discoverability on the web. Yes, it is very different from the existing search engine optimization (SEO) as generative AI is the primary interface for many queries. Gen AI models produce conversational answers, summaries and recommendations. The rules governing classic search engine […]

Digital landscape is evolving faster than ever in 2025 as small businesses used to earlier rely on traditional IT infrastructure but now are rapidly embracing the cloud to survive, scale as well as compete. The era of confusion whether a business should migrate to the cloud is over. The real conversation today revolves around cloud […]

Streaming has reshaped how games are played in 2025. Across the world, players expect to launch games instantly, switch devices without interruptions, and enjoy sessions that never lag, whether on a phone, tablet, or browser. This shift is driven by growing demand for seamless access, especially as more users rely on mobile data or lightweight […]

Business world today is highly competitive. Organizations are seeking to automate as well as to transform. Hyperautomation with AI and RPA is emerging as the ultimate game-changer amid such situation. It is combining speed and precision of Robotic Process Automation (RPA) with the intelligence and adaptability of artificial intelligence. Let us explore why the combination […]