Search Engine Marketing (SEM) is an important tool for businesses as it helps in attracting new customers and simultaneously increasing sales. Paid advertising plays a key role in SEM and companies spend a large portion of their marketing budgets to get the ads reach the right people. Artificial intelligence (AI) and machine learning (ML) are […]

We are now living in a digital-first world and tech startups are constantly looking for effective ways to reach target audience. They are usually tight with budgets and expect high. Paid advertising is of course a go-to strategy for many of them and two biggest platforms in the space are Google Ads and Microsoft Advertising. […]

This is a digital age and businesses are constantly seeking better ways to connect with customers. WhatsApp has emerged as a popular platform amid the race. It currently has more than two billion users worldwide. It is a messaging app and a vital tool for businesses. It is always-available customer service channel with the help […]

Online search has lately changed dramatically and more users in 2025 are opting to speak instead of typing in search for information. The change is happening at a rapid pace as Siri, Alexa, Google Assistant and other voice assistance have become smarter than before and they are also being more widely used now. Voice search […]

The overall popularity of projectors as an essential part of home and office setups has been on the rise ever since companies started to innovate more and address conventional issues. Projectors are more user-friendly, mobile, and less expensive overall. The visual experience provided by a projector is often unmatched, and the innovations in this field […]

We are diving deeper and deeper into the age of artificial intelligence (AI) as well as the age of autonomous AI agents. These are becoming integral to decision-making processes in finance, healthcare, transport, defense and more sectors. The autonomous AI agents can learn, adapt and act without the help of human supervision. The autonomy is […]

Dream of fully autonomous vehicles is going to be a reality in near future. Companies across the world are investing billions in creating self-driving cars to reduce accidents, improve traffic flow and simultaneously redefine the urban mobility aspect. Rise of AI-Driven Cloud platforms is a big reason behind the rapid progress in autonomous vehicle. The […]

The demand for data-based approaches in education steadily grows, as more institutions aim to leverage data to identify gaps, personalize learning and allocate resources. However, while methods such as A/B testing has become an essential part of the development of digital products, from e-commerce to advertising, their use in physical services, especially education, remains rare. […]

Technology development is moving fast and taking giant leaps. One most exciting area today is AR/VR, which is Augmented Reality and Virtual Reality. Meta (formerly Facebook) and Apple are competing to become leaders in this segment. Meta has come up with the Meta Quest 3 and the iDevice giant has a product named Apple Vision […]

This is an era of smart system assistants and we seek it in everything like driving a car and taking decisions. The distinction between artificial intelligence human intelligence is philosophical as well as practical. Both forms of intelligence can perform tasks, but their origins, abilities and limitations vary. However, understanding the way artificial intelligence human […]