The name of former U.S. President Jimmy Carter stands out when we think of leaders who made a mark on agriculture and rural development. He was a global statesman and also a champion for peanut farming. His connection to the crop was not superficial as he himself was a peanut farmer before stepping into politics. He passed away recently and an unexpected tribute to his legacy is emerging from a small startup in Unnao, Uttar Pradesh.<\/p>\n
Nutty Village is a local venture that was co-founded by Aman Kumar and Sushant Berma. It is honoring Carter with two new peanut butter flavors \u2013 coffee and barbeque. It is an innovative way to celebrate the man who believed in empowering farmers.<\/p>\n
Aman Kumar holds a degree in Social Entrepreneurship from TISS and understands the struggles of small farmers. Nutty Village ensures that farmers get a fair price for their produce. Nearly 10,000 farmers grow peanuts in the region and 2,000 of them focus on organic farming.<\/p>\n
The company also involves self-help groups of women in processing the peanuts. The grassroots effort aligns perfectly with the vision of Carter of uplifting rural communities.<\/p>\n
The tribute flavors are a creative nod to the versatility of peanut butter. Nutty Village is already offering dark chocolate, jaggery and unsweetened options. However, the new additions reflect a spirit of innovation that Carter himself would likely have admired.<\/p>\n
The connection of Carter to India adds a deeper layer to the tribute. His visited India in 1978 and left a lasting impression equipped with a village in Gurugram renamed Carterpuri in his honor.<\/p>\n
It is not just about peanut butter, but it is also about sustainability, innovation as well as the power of communities.<\/p>\n","protected":false},"excerpt":{"rendered":"